Connect with us

CELEBRITY

Taylor Swift’s Eras Tour could give the UK economy a $1.2 billion boost

Published

on

Taylor Swift’s Eras Tour could give the UK economy a $1.2 billion boost

 

Taylor Swift’s Eras Tour is set to provide a £997 million ($1.2 billion) boost to the U.K. economy, according to Barclays, which predicts fans will spend an average £848 to see the singer.

 

Taylor Swift’s Eras Tour could give the UK economy a $1.2 billion boost

Data from the British bank, published Wednesday, showed that Eras Tour-ticket holders are predicted to fork out more than 12 times the average cost of a night out in the U.K. (£67) and more than double that spent attending a U.K.-based wedding (£398).

Barclays’ “Swiftonomics” report said the average amount spent on an Eras Tour ticket is £206. Other expected costs include £121 on accommodation, £111 on travel and £56 on clothes to wear at the concert.

The bank also expects ticket-holders to splash out an average of £79 on official merchandise on the U.K. leg of the Eras Tour, which kicks off in June. That’s along with £59 on a meal before the concert and an additional £216 on other costs, including drinks and vinyl records.

Based on that total spend of £848 by nearly 1.2 million ticket-holders, across 15 nights at four stadiums, Barclays predicted that the tour will rake in £997 million

“When it comes to cultural icons like Taylor Swift – like we saw with Elvis and Beatlemania in the 50s and 60s – supporters have such a strong connection to the artist and to the rest of the fandom that the desire to spend becomes even more powerful,” said Peter Brooks, a chief behavioral scientist at Barclays.

“Swiftonomics” is a term used to describe the economic influence of the musician, as fans flock to her shows around the world — spending big as they do so.

The economic impact of tours by superstar musicians, including Swift, Beyoncé and Bruce Springsteen, has been observed more broadly as a trend in recent times.

For instance, Danske Bank researcher Filip Andersson told CNBC Make It that Beyoncé’s first tour stop in Stockholm, Sweden had an “evident” impact on inflation in the the country.

CELEBRITY1 hour ago

EXCLUSIVE: “Jaden Smith defies his mother’s wishes”; announces engagement to Sab Zada after he announced that they…see more

CELEBRITY3 hours ago

EXCLUSIVE Revealed: Cheryl’s heartbreaking vow after Liam Payne’s funeral, friends tell KATIE HIND, and how One Direction bandmates ‘all wanted to be there for their old friend’ despite tensions

CELEBRITY12 hours ago

One Direction members gather to mourn Liam Payne at his funeral

CELEBRITY6 days ago

Mike Tyson’s sad ending: Jake Paul, 27, reveals he decided NOT to knock-out 58-year-old boxing legend – who he stopped punching and bowed to – as fans call out Netflix fight for ‘elder abuse’ and label it a ‘sad disgrace’

CELEBRITY6 days ago

BREAKING NEWS: JAKE PAUL lands over 200 punches to defeat MIKE TYSON, taking home $40 million prize… See more.

CELEBRITY7 days ago

Mike Tyson Slaps Jake Paul During the Last Face-Off Before the Boxing Match

CELEBRITY7 days ago

LeBron James says ‘I’m not gonna play that much longer’ in NBA

CELEBRITY7 days ago

Bruce Willis’ daughter Scout Willis has shared a touching photo with her father as she kicked off 2024 earlier this week

CELEBRITY1 week ago

The Most stylish man in the game celebrates his birthday today 🎂- Jules Kounde

NEWS2 weeks ago

Man City era has to end says Guardiola after fourth consecutive loss

CELEBRITY2 weeks ago

MSNBC’s Nicolle Wallace Says She Deleted X After Trump Win As An ‘Act of Self Preservation’

NEWS2 weeks ago

Whoopi Goldberg refuses to say Donald Trump’s name after election results

Copyright © 2024 USAfly24