CELEBRITY
Here is how Taylor Swift earns Real Madrid millions of dollar.
The Santiago Bernabeu was designed as a world-class stadium on all fronts. Its design and versatility make the Madrid stadium a modern facility, able to compete with the very best venues in football and other events.
It has shown its class already with many concerts, but Taylor Swift’s concert has put it in the world spotlight, allowing the venue to demonstrate its immense profitability.
The total income from Taylor Swift’s concerts in the Spanish capital is 13 million euros, so if we apply 70 percent, we get 9.1 million euros, the final figure that Real Madrid will welcome. The events at the Santiago Bernabéu are proving to be very profitable for Real Madrid, and they suggest a great outlook looking ahead to future years.
Beyond the 70-30 split that Real Madrid agreed between Sixth Street and Legends Hospitality, the deal involved a 360 million euros payment, which was also a huge financial boost. Concerts such as Taylor Swift’s show how everyone is already benefiting from the deal.
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